When flipping through iphoto this morning, I stumbled over these two pictures. I remember taking them in the subway on my way to work. It was one of those mornings where I felt very much like a foreigner, not at all in harmony with my environment and I had a 700 meter long to-do-list in my bag.
It amazed me. A big fat spelling mistake in a one page ad all over Sweden’s main newspapers during the election period. Not that I really care. It is a matter of perspective. Compared to childbirth or Baryshnikov’s finger-top-tension I’d consider it a banality. But any given ad man would probably hide under his bed for a week.
Gudrun Schyman, party leader, freelance feminist (self description) and face on the ad, was asked if this wasn’t rather embarrassing.
No, I don’t see it that way. Everyone can have a bad day. The one who wrote the ad was tired and had a fever.
On the other hand, it’s one of those things you can’t change after the fact, courage or hiding hadn’t helped and Gudrun was granted the wisdom to know the difference.
And the matrix is intact. (read about the Swedish matrix here)