Norrona – cycled around the world
I know, I just talked about how well-trained and nice the Norrona sales guy was (here). When I walked out of their shop in Stockholm, I actually liked the brand about 68% more than before. My closet is full of blacks, whites, browns, jeans and greys. At the sight of their colors I used to reach for my sunglasses.
However, their latest advertisement really made me blink. Are they serious?
Making new stuff out of old stuff is always great. It is responsible, saves resources, turns kids into good people. Second hand has become extremely trendy.
But in this case they make a fleece jacket out of 40 plastic bottles:
- collected in Norway (last Easter, as they point out to make it easier to relate)
- crushed and shipped to the US
- sent to China
- shipped back to Europe
Wow. Now we all know the Norwegians makes their own oil and I am surely no professional in the field, but doesn’t it sound like a long trip for plastic garbage to make? Can the jackets really not be made where the garbage is? I don’t know. Doesn’t sound sustainable to me and the jacket doesn’t sound green.
I am still breastfeeding and my brain is babyish soft. But wouldn’t any average consumer like myself wonder about the bottle’s journey around the globe? Did they really miss this when they sent the ad to print?
I still like Norrona tough. The sales team is great, the clothes are fantastic – would someone please explain this to me.