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Julia Lilliehöök: Observations and opinions from a life between cultures. Travel, media, marketing, stunning details and life as a mom

Norrona – cycled around the world

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norrona recycling bottles for fleece upcycled

Collecting miles

I know, I just talked about how well-trained and nice the Norrona sales guy was (here). When I walked out of their shop in Stockholm, I actually liked the brand about 68% more than before. My closet is full of blacks, whites, browns, jeans and greys. At the sight of their colors I used to reach for my sunglasses.
However, their latest advertisement really made me blink. Are they serious? Read the rest of this entry »

Beer and facts worth a thought or two

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Beer consumption in Germany and CHina

Germany – China

brand eins is a german magazine and one of my favorite publications. Before I dive into the articles I always look at their page called “The world in figures” to get in the mood. All figures come from international media and are put together by Thomas Schmelzer this month.

I selected a couple to stimulate brain activity:

Beer production in Germany 1990 (million hectoliter)                                                          120,2

Beer production in China 1990 (million hectoliter)                                                                  70 Read the rest of this entry »

Regardless of gender

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GQ cover women in media

Woman of the year

Feminism is not outdated. Dressed people appear more confident. Johnny Depp looks younger without facial hair. I need to teach my daughter to choose her own clothes.

GQ covers portraits Johnny Depp John Hamm

GQ covers Charlize Theron Lara Stone

Stolen from Lady Dahmer

Written by Julia

September 18, 2012 at 10:00

Monocle inspite of snooze

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Marlene Dietrich Uniform

Attention please!

I was about to declare this little paragraph finished when I realized the picture below wouldn’t give anyone a good start to their day. I strongly believe in the power of visuals and have therefore replaced it with a much more appealing Marlene. This is about how Monocle makes me read an entire issue covered with men in dirty shoes. Read the rest of this entry »

Written by Julia

September 17, 2012 at 21:19

A new mom’s desperate search for fleece

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Autumn Fall

Sun and warm socks

Autumn has come to Stockholm.

Beautiful mornings on the water (thank god for our new boat), cosy looking fashion in the shop windows and the world shifts to orange. This also means shopping functional clothing for kids. Since this is my first winter as a mom, I am amazed at the prices of miniature fleece jackets. Read the rest of this entry »

Written by Julia

September 14, 2012 at 12:03

Tractor, food and too much nature

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food delivery by tractor

Coop Online

Who said living on an island was inconvenient?

I finally tried Coops online delivery service and must say, I am impressed: The tractor arrived at my garden gate 16.00h sharp and off jumped Göran with a smile. He is the man with the motorized float, electrical delivery trike and the mini- excavator. He also never drives any of these vehicles without sunglasses. Read the rest of this entry »

Cowboys with push chairs

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Dad with baby, pappaledig, Sweden

Rocking the cradle

Sweden is famous for its nature, IKEA and the many gay nannies a US- friend thought he had spotted on the streets of Stockholm. True, there are just as many men with strollers and coffee cups as women (see lattemamma). But they are dads.

I met this dude on the bus today. Mixture between wild, wild west and Hells Angels on paternity leave.
Gotta love this country.

- Posted from my iPhone

Written by Julia

September 5, 2012 at 11:23

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